RESPONSE CODE REQUEST CONFIRMATION

To: Sharon Dawson

From: Bonnie Tucker

Date:

Brand: Winston PPS Program #: 700424 Requested By: Cressida Lozano

Title: Non-Motorsports Unrestricted Priority #1 Remail

Description: WINSTON MM non-motorsports remail for priority #1 competitive smokers in unrestricted states. Mailing includes one B1G2F coupon and a sign up card for an additional 6 packs.

Fulfillment Data Entry at: M/A/R/C

Circulation Quantity: 678,000

Estimated Response: 27.40 %

Estimated Responders: 185772

Distribution Drop Date: 05/19/97

Expiration Date: 07/31/97

Response Code Assigned: X81

Address, postal requirements, barcodes, document storage, and batch numbers to be supplied by:

M/A/R/C
DE Fulfillment Vendor

CC: Mary Cloutier, RJR-IR

52263 0915

Source: https://www.industrydocuments.ucsf.edu/docs/ppjw0023